Have you ever longed to return to a specific moment from your childhood, and change something? I can’t go back, but today it feels like I’ve finally done right by the little boy inside me, and I can’t help but smile.
Growing up, my family was very poor. My toys were few, mostly ragged trinkets from the goodwill. Every Sunday, my mom read the newspaper, and I would scour the toy ads, knowing that we couldn’t afford any of them. I would cut out the pictures of the toys and save them, playing with those pictures as if they were the toys themselves. I had an entire fleet of Star Wars ship pictures, and they were far more portable than most toys, because I could slip them all into a folder and take them anywhere. Still, any time one of my pictures was ripped or got wet, I was reminded of just how little I had.
In 1998, Kraft ran a promotion with their macaroni and cheese products for DC superheroes. If you mailed in a certain number of box tops from these kraft boxes, Kraft would mail back one of three toys: a Superman, Batman, or Wonder Woman figure from the cartoons running at the time. As a kid, superheroes were the one fandom I was a part of, and seeing this promotion lit up my eyes. I had my sights set on the Superman balancing toy, because it portrayed him in flight, and I thought that was incredibly cool. We already ate mac and cheese on a regular basis, so all I had to do was collect the box tops and mail them in.
For the next couple of months, I carefully collected and stored the labels, until I had enough. I still recall the day I licked the stamp and mailed the envelope, specifying that I wanted the Superman toy. After that, I waited. Weeks went by, then months. In my naivete, I assumed that Kraft was simply slow with their response, and it would arrive any day. After over 6 months, I finally asked my mom, who had forgotten about the matter entirely. We called Kraft and explained that we had mailed in the box tops but never received anything back.The representative apologized, but said that they no longer had that toy line in stock. They offered me a Rugrats toy instead. A RUGRATS toy??? Are you kidding me? Rugrats cannot compare with the joy of imagining a hero flying over buildings and beating bad guys. Through tears, I told them not to send the Rugrats toy.
It might seem like a small matter, but to a 6 year old boy, it was devastating. I did everything I was supposed to. I collected the box tops. I mailed them in, following the instructions. I waited patiently for months, and I received nothing. When you’re a kid, your world is much smaller. You focus on the few things you’re aware of, and they are your everything. My view was even more narrow than most kids, so I invested a great deal of hope on that toy.
In the months and years to come, my life moved in other directions, but I never forgot about that Superman toy and that experience. I think it was the feeling of sorrow and injustice that stuck with me. Obviously I wanted the toy, but had I received it, I doubt I’d still be thinking about it years later. The lesson seemed to be that, no matter what you do, the world doesn’t always respond fairly, and that lesson stung. From that moment on, the toy represented far more to me than just play value.
When I reached my teenage years, I started intermittently combing through the internet, searching for the toy. It was years before I found any mention of the toy line or promotion, and I never found any for sale. After over a decade of looking, I had little hope of finding the toy, but I’d check every now and then, just in case. I never found any for sale until last week.
Emily and I were discussing a package UPS had shipped my way. There were issues with the shipment, and I was thinking through the steps I would need to take to get my package or a refund. Something about that thought reminded me of this toy, once again, and I offhandedly searched for it, the first time in a few months. Lo and behold, I found a man selling the exact toy on ebay, and I hastily bought the item, more excited than I would have thought possible.
The toy came in yesterday, and I unboxed it in a fury. The man had never opened it, as the toy was still wrapped in the sealed plastic bag, as it would have in 1998. It felt like I was a 6 year old boy again, and all the expectation and sadness came rushing back to me, this time capped with a warm blanket of satisfaction, made all the more fulfilling because of the extremely protracted wait. I can’t go back and give this toy to that 6 year old boy, but even now, 19 years later, this is something worth celebrating 🙂